Willowbank Holiday Park

View prices & book 9.2 326 reviews
Gravel hardstanding pitches
Family-friendly park
Lovely wooded driveway
Ainsdale and formby beaches five minutes' drive away

  • Relaxed family-run touring park close to the Sefton coast
  • A five-minute drive to Formby beach; half an hour to Liverpool
  • Play area and dog walk area on site; great food pub 10 minutes' walk
A break by the beach? And one that’s likely to suit all family members – kids and dogs included? Make your way to Merseyside for a stay at Willowbank Holiday Park, a wonderfully welcoming and relaxed spot close to the Sefton coastline. This is a particularly splendid stretch of coast, as it’s home to England’s largest sand dune system, stretching for around 20 miles from Liverpool to Southport. Walking, cycling and birdwatching are popular pastimes around here – along with time spent on the beaches, paddling, building sandcastles and simply soaking up the sweeping views over the Irish Sea. The closest sands to the park are Ainsdale and Formby beaches (both about five minutes' drive), but you’ll also be in a great position for trips to Southport, Crosby beach or the buzzy city of Liverpool. You’ll have options for getting around too: there’s a bus stop at the end of the road and a railway just over a mile away, as well as local paths for walking or bike outings. The location of this family-run park is an attractive one, for sure, but that’s not all this place has to offer. The facilities are equally excellent too, with a play area and football pitch for the kids and a dedicated dog-walk area for canine customers and their companions. A launderette, wifi service and picnic tables are handy extra touches – and the bathroom blocks (with showers, toilets and accessible facilities) are kept immaculately clean. Final cherry on top? You’ll be able to walk to a much-loved local pub in about 10 minutes, for a tasty meal or a drink in the (hopefully) sunny garden.

Campground type

Camper sites 38
RV sites 38
Open now
Opens February 15

Tourist board rating

Please note
  • Under 18s must be accompanied by their parents or legal guardians.
  • No bachelor/bachelorette parties permitted via Pitchup.com.
  • Commercial vehicles (vehicles used for work-related purposes, carrying goods or fare-paying passengers) and sign-written vehicles are not permitted on site.
  • Discount cards and gift vouchers cannot be applied to bookings made via Pitchup.com.
  • Reception is unmanned after 5 p.m.. Please inform the park while on your way there should you expect to arrive after this time so that the team can provide information about your unit/site.
  • Units longer than 7.9 metres are not allowed.

Languages spoken

English

Open from Sat, Feb 15 2025 to

Campsite types & availability

Reviews

  • 67%
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93% would recommend this campground to a friend

91% would stay here again

What customers say

Willowbank is highly recommended, well-maintained, with super clean facilities and friendly, helpful staff. Guests loved the peaceful vibe, spacious sites, and great location for beaches & Southport. Despite some road noise & temporary facilities during renovations, reviews are overwhelmingly positive, with many wanting to return.

Summary AI-generated from Pitchup.com customer reviews

Reviews page 1 of 33
Arrival date (latest first)

Yeah it was ok, tidy with nice staff.

Overall

6 out of 10
Location
6
Value for money
6
Accommodation
No rating
Facilities / Activities
6
Customer service
8
Child friendliness
No rating
Cleanliness
8
Wifi
7
John M.

Powered gravel and cement/asphalt travel trailer campsite

Liked Easy to get to, neat, tidy, nice cafe van & outside area, ladies were very friendly.
Half a mile to the dog friendly Sparrowhawk pub, which is very nice, good food & service.
Service point was good to have.
All staff we met were very helpful.

Disliked Toilets getting refurbished- not great but it’ll be worth it…!
Our pitch was road side which was noisy (Saturday night) and I counted over 10, yes ten police sirens..! I was sober tbf…!
The entrance needs some lights for pedestrians. As does the road outside the site towards the roundabout.

Recommend to friends Visit again

Nice area, would stop there again, would like fully serviced pitches!

Overall

8 out of 10
Location
8
Value for money
8
Accommodation
No rating
Facilities / Activities
8
Customer service
8
Child friendliness
No rating
Cleanliness
8
Wifi
9
Jean S.

Powered gravel and cement/asphalt travel trailer campsite

Liked Nice friendly site very nice country surrounding s, liked the dog walk( don't have a dog) liked the "kitchen food" wagon tasty food attractive to look at, nice coffee! Friendly staff. Liked information boards about wild life there

Disliked Not as much disliked but toilets showers were undergoing building work so "portaloos showers there" so can't comment on them

Recommend to friends Visit again

Helpful friendly staff who operate a clean nicely maintained site

Overall

10 out of 10
Location
10
Value for money
10
Accommodation
No rating
Facilities / Activities
10
Customer service
10
Child friendliness
No rating
Cleanliness
10
Wifi
10
Pauline P.

Powered cement/asphalt and grass travel trailer campsite

Liked Allocated perfect pitch for the length of my motor home second time for using this site and will use again .

Disliked Some road noise from emergency vehicles who for some strange reason sound blues and twos in early hours when no other traffic noise to be heard.

Recommend to friends Visit again

What a lovely site, peaceful & a pleasure to stay on, we…

Overall

10 out of 10
Location
10
Value for money
10
Accommodation
No rating
Facilities / Activities
10
Customer service
10
Child friendliness
No rating
Cleanliness
10
Wifi
10
Angela C.

Powered cement/asphalt and grass travel trailer campsite

Liked What a lovely site, peaceful & a pleasure to stay on, we attempted a walk to the beach with the dog but came back it was too hot to be walking the dog, we walked to the pub which is under a 10 minute walk & was really nice, lovely big grounds, dog & people friendly. Would definitely stay again & recommend too, the receptionist was very helpful & very welcoming.

Disliked Nothing

Recommend to friends Visit again

3rd time at Willowbank and absolutely loved it. Clean and quiet yet…

Overall

9 out of 10
Location
8
Value for money
9
Accommodation
No rating
Facilities / Activities
10
Customer service
9
Child friendliness
10
Cleanliness
10
Wifi
10
Maya M.

Powered grass travel trailer campsite

Liked 3rd time at Willowbank and absolutely loved it. Clean and quiet yet full of families.
The weather was amazing.

Recommend to friends Visit again

Nice clean campside Ability for Costa walks…

Overall

7 out of 10
Location
9
Value for money
9
Accommodation
No rating
Facilities / Activities
6
Customer service
7
Child friendliness
No rating
Cleanliness
9
Wifi
5
Dirk E.

Powered cement/asphalt and grass travel trailer campsite

Liked Nice clean campside
Ability for Costa walks

Disliked Missing washing maschine

Recommend to friends Visit again

Sehr schöner Platz, mit kurzen Wegen zum nächsten Supermarkt oder Atlantik. Sehr…

Overall

10 out of 10
Location
10
Value for money
10
Accommodation
No rating
Facilities / Activities
10
Customer service
10
Child friendliness
No rating
Cleanliness
10
Wifi
10
Anonymous

Powered grass travel trailer campsite

Liked Sehr schöner Platz, mit kurzen Wegen zum nächsten Supermarkt oder Atlantik. Sehr nettes und hilfsbereites Personal.

Recommend to friends Visit again

Lovely site ,friendly and efficient staff,great location,we will definitely be back…

Overall

10 out of 10
Location
10
Value for money
10
Accommodation
No rating
Facilities / Activities
10
Customer service
10
Child friendliness
10
Cleanliness
10
Wifi
10
Anonymous

Powered cement/asphalt and grass travel trailer campsite

Liked Lovely site ,friendly and efficient staff,great location,we will definitely be back

Recommend to friends Visit again

Very clean toilets/showers very clean site

Overall

10 out of 10
Location
10
Value for money
10
Accommodation
No rating
Facilities / Activities
10
Customer service
10
Child friendliness
No rating
Cleanliness
10
Wifi
10
k P.

Powered cement/asphalt and grass travel trailer campsite

Liked Well run site . would recommend 5stars

Disliked Nothing

Recommend to friends Visit again

Recommended

Overall

8 out of 10
Location
7
Value for money
4
Accommodation
8
Facilities / Activities
No rating
Customer service
8
Child friendliness
No rating
Cleanliness
8
Wifi
9
Charles P.

Powered gravel and cement/asphalt travel trailer campsite

Liked No-nonsense approach of staff. Good facilities, albeit temporary whilst the permanent toilets, showers etc are being renovated. The food van. Proximity to the pub. The quietness at night. The dog walk.

Disliked Distance from the beach.

Recommend to friends Visit again


Features

Leisure on park

Bar or club house Cycle hire Evening entertainment Fishing Fitness centre Indoor swimming pool Kids' club On-site restaurant/cafe Outdoor swimming pool Playground Recreation room/arcade TV room Takeout Tennis Watersports

Amenities on park

Bath available Car parking by site/unit Composting toilet Dog park Drying room Free wifi Grocery store Ice pack freezing Internet access Laundromat Parent & baby washroom Payphone Pick-up from public transport Picnic table Portable toilet Pub toilets Restrooms Shower available Washing-up area Wifi

Groups welcome

Family friendly Motorcycle friendly Rallies welcome Single-sex groups welcome Student groups welcome

Rules

Barbecue grills allowed Barbecue provided Campfires allowed Commercial vehicles allowed Dogs allowed Dogs allowed all year

Utilities

Charging facilities Dump station Electric car charging point(s) Propane/gas cylinders available Recycling available Renewable energy

Nearby amenities

Bar nearby Convenience store nearby Dog walk nearby Public transportation nearby

Type

Large (51-200 sites)

Nearby leisure

Cycling nearby Fishing nearby Golf nearby Horseback riding nearby Indoor pool nearby Leisure/theme park nearby Mountain biking nearby Restaurant nearby Sailing nearby Surf school nearby Tennis nearby Watersports nearby

Touring and motorhomes

Motorhome service point Seasonal sites

Location

Willowbank Holiday Park

Coastal Road

Ainsdale

Southport

Merseyside

England

PR8 3ST

Directions

Timezone

Europe/London +0100 (GMT+01:00)

GPS

53.58866°N
3.04412°W

Nearest transport

Bus
4.3 mi Eastbank Street
4.3 mi Eastbank Street
6.5 mi Eastway
Rail
0.9 mi Ainsdale Rail Station
1.9 mi Freshfield Rail Station
2.4 mi Hillside Rail Station
Ferry
10.2 mi Liverpool Belfast Ferry Terminal Bootle
12.4 mi Seacombe Ferry Terminal
12.7 mi Liverpool Isle of Man & Dublin Terminal
Airport
19 mi Liverpool John Lennon Airport

Please note: All distances on this page are calculated "as the crow flies" - please check actual distance depending on your mode of travel using the Get directions button above.

Local attractions

The Sefton Circular: This 24-mile route is a great way to explore the Sefton coast, taking in pine woods, Antony Gormley's statues, Rimrose Valley, the Leeds Liverpool Canal, and the former Cheshire Lines railway. The Marram: This shorter route takes in seaside views of the Southport coast, passing the Queens Jubilee Nature Reserve and Ainsdale and Birkdale Local Nature Reserve. The Shrimp: This circular route takes in many of the main landmarks of Southport, including the home of the Southport Shrimpers, the second largest pier in Britain, and the resort's Marine Lake. The Natterjack: This route begins on the old Cheshire Lines Railway and then follows a circular route through Ainsdale, Birkdale and Southport Town centre. It also passes the Birkdale Nature Reserve, where you can find the rare Natterjack Toad and Sand Lizard. The Kestrel: This route allows you to enjoy the varied urban landscapes and the newly developed community woodland where hunting kestrels can often be seen. The route also takes you near the RSPB bird reserve at Marshside. The Mallard: This route takes you past the RSPB bird reserve at Marshside before leading you through Churchtown, a pretty village north of Southport. Options immediately around the site include a well-equipped playground in Freckleton Memorial Park and football pitches at Bush Lane playing fields, both within half a mile, and access to the Lancashire Coastal Walk within the same distance. If you're not up for hiking the full 137 miles of the route, the local section from Freckleton to Silverdale passes Lytham, the Ribble estuary, Morecambe and the RSPB reserve of Hest Bank. Have at least a few days in Lytham whatever your holiday tastes: the Park View 4U Playing Fields four miles from the park are an excellent family option with toddler play area, teen zone, BMX track, skate park and trim trail, and the famed championship golf courses at Lytham St Annes are a top pick for teeing off. The Lytham St Annes beaches have donkey rides, crazy golf and other seaside shenanigans alongside their swathes of sand. Hikes, hacks and mountain bikes are all available around the lush Forest of Bowland, 25 minutes' drive away. ------ ------ To Blackpool! The Pleasure Beach theme park, autumn illuminations and Blackpool Tower don't need much of an intro: if you haven't been before, go and plunge in. The Pleasure Beach theme park has been going strong since 1896 and is the most visited attraction in all the land, with the biggest number of rollercoasters of any theme park in Britain. The Big One, the tallest rollercoaster in the UK (once the world) will give anyone a big drop in their tum on its very big drops: very highly recommended. A climb up Blackpool Tower and a delve into Blackpool Tower Dungeon should be next, before trips to Blackpool's three other main attractions: Blackpool Zoo, set in 32 acres and with over 1,500 animals; Blackpool Sea Life Centre, where over 2,000 inhabitants live in 50+ displays, and the city's Sandcastle Waterpark, the biggest indoor waterpark in the UK. --------- --------- Ticking Blackpool Tower off your bucket list is one thing, but if you’re also an outdoorsy type, hiking over gritstone fells or valleys in the Forest of Bowland (from 25 minutes’ drive) will be just as much of an achievement. The Area of Outstanding Natural Beauty has riverside walks, dark skies, waterfalls and cycling paths. If you’re alright with a long-ish drive, the Lake District (from 45 minutes) is also accessible up the M6. Lake Windermere (an hour) is one of the most popular spots closest to the site. Closer to base, however, is Preston (20 minutes). The Lancashire city has a gorgeous cycling path tracing the River Ribble – and for those who want to explore more ground, the Ribble Steam Railway makes a three-mile round trip on a heritage locomotive. Lytham St Annes (20 minutes), back towards the coast, is just splendid too. Two miles south of Blackpool, the two seaside towns have a boating lake, Victorian pier and heaps of independent shops. And if your little people were round-eyed at Blackpool Zoo, they should also like the award-winning Farmer Parr's Animal World in nearby Fleetwood, to see farm animals, rare breeds and some more exotic, non-native species. ------------- ------------- Legs a little worn out from walking/biking/riding? Take a scenic trip on the Ravenglass & Eskdale steam railway – there’s a station half a mile from Parkgate Farm, or you can board at Ravenglass, 10 minutes' drive away to ride the whole route. While you’re in Ravenglass, take a mooch round Muncaster Castle, a privately owned fort overlooking the River Esk. As well as tours round the castle there are also heaps of things for kids here, including an enchanted fairy trail, a maze and hawk displays. Golfing types can swing their clubs on the courses in Eskdale or Seascale (be prepared for potentially distracting sea views at the latter). There’s a sandy beach in Seascale too; if the water’s too chilly for swims, head north to Whitehaven (half an hour away) to the public swimming pool. The Rum Story, an exhibition in an original 1785 shop, is worth a visit up here too (and yes, you can buy bottles of the good stuff).

Water quality at nearby bathing waters

Name Distance Type 2020201920182017
Ainsdale 1.6 mi Sea N/AGoodGoodGood
Formby 3.8 mi Sea N/AExcellentExcellentExcellent
Southport 4.5 mi Sea N/AN/AGoodGood
Wallasey 10.8 mi Sea N/AGoodGoodGood
St Annes 11.1 mi Sea GoodGoodGoodGood

Data source: European Environment Agency

Must see

WWT Martin Mere Wetland Centre 7.6 mi

Croxteth Hall & Country Park 11.3 mi

Liverpool Football Club 12.1 mi

Customs and Excise National Museum 12.1 mi

Beacon Country Park 12.3 mi

National Trust

Formby 2.3 mi

Rufford Old Hall 10 mi

Mr Hardman's Photographic Studio 13.4 mi

Speke Hall, Garden and Estate 18.8 mi

Cycle routes

Find local routes on the National Cycle Network - over 12,000 miles of cycling routes.

Other

Ainsdale and the West End Path 0.9 mi

Freshfield and Dobson's Ride 1.9 mi

Freshfield - Old Formby 1.9 mi

Freshfield Dune Heath and Old Fisherman’s Path 1.9 mi

Freshfield and Fisherman's Path 1.9 mi

Local events

  • Creamfields (Thursday, August 21, 2025 – Thursday, August 21, 2025)

    Warrington, England 24.3 mi

Please note: All distances on this page are calculated "as the crow flies" - please check actual distance depending on your mode of travel using the Get directions button above.

Nearest campgrounds

Unfortunately, we have no nearby bookable campgrounds.

Want to know more about camping in Merseyside?

Frequently asked questions

  • Does Willowbank Holiday Park have a swimming pool? No View all features
  • Is Willowbank Holiday Park dog friendly? Yes View all features
  • What attractions are near Willowbank Holiday Park? The Sefton Circular: This 24-mile route is a great way to explore the Sefton coast, taking in pine woods, Antony Gormley's statues, Rimrose Valley, the Leeds Liverpool Canal, and the former Cheshire … Read more
  • When can I check in and check out of Willowbank Holiday Park?
    RV, travel trailer and tent sites
    Arrive:  1 p.m. –  8 p.m.
    Depart by:  noon
    Read more
  • How much does it cost to stay at Willowbank Holiday Park? From $43.39 (for 1 night, 2 adults) - prices may change depending on your dates and party.